We are working to improve overall population health literacy on priority topics and promote a culture of healthy living and prevention. In addition to our efforts around pediatric first aid, in 2017 and 2018 we partnered with Dr. Aleksandar Mitov, a leading public healthcare figure in North Macedonia, to produce nearly 30 short videos on healthy living. In a country of 2 million people, these videos have over 600,000 views on social media. Topics covered in the videos include diet and nutrition, exercise, stress, emotional/spiritual health, and smoking.
Additionally we offer continuing medical education to healthcare professionals in the area of lifestyle medicine.